Multi-award-winning artist, Natalie Shay, has just dropped her brand new single, ‘Medicine Boy’, bursting with catchy hooks, vibrant synths and fresh funky guitar riffs. On ‘Medicine Boy,’ Shay compares a bittersweet, dysfunctional relationship with a boy to a drug, taking a tough subject and giving it a light, bubbly sonic energy.
The colorful, animated melodies and Shay’s powerful, crystal clear vocals combine to deliver the perfect summer anthem, with Shay’s instantly recognizable sound shining through in the fun and fresh production. Occasional shadows of darker moments, melancholy lyrics, and multi-tonal elements represent the back and forth of fighting for something that you know might be a little toxic.
‘The lyrics are written so that if I told you the whole song was about an addictive relationship, it would make sense,’ Shay explains. ‘But if I also told you the whole song was about recreational drug use, every line would still make sense.’ Capturing the essence of a complicated relationship, Shay plays with the idea that just because a relationship isn’t ‘good,’ it doesn’t necessarily mean it’s totally unhealthy. ‘I was very stuck in my own head and emotions at the time of writing,’ she confides. ‘It was an uncertain time and I’d been doing a lot of thinking and growing up.’
Hailing from North London, the indie-pop artist has established an ever-growing presence and loyal fanbase through her explosive live performances and unforgettable anthems, and has been recognized as one of the UK’s hottest emerging talents. Her relatable lyrics touch on love, self-discovery, and the everyday experiences of a twenty-something-year-old.
Combining her youthful and charismatic aura with her classical training and time spent at the prestigious BRIT School, Shay has finessed the ability to produce undeniably catchy music while maintaining a musical maturity. Compared to the likes of Haim, Little Comets, and Fickle Friends, the Londoner radiates a similar energy in her new music. As she enters a new wave of her sound, Shay admits that she now has a better understanding of her own feelings and emotions, allowing listeners to closely follow her journey through her early twenties as she blossoms into a more mature and reflective individual.
Shay continues to pique the interest of audiences across the globe. Garnering attention from notable publications such as Billboard, Clash and The Line of Best Fit, to name a few, as well as landing on Spotify’s New Music Friday playlist in nine countries, Shay has collectively amassed hundreds of thousands of streams. She has also worked on EDM tracks with the likes of Grum and Kryder, racking up over 2 million streams to date. As she continues to forge ahead, Natalie Shay has established herself as a force to be reckoned with.