July 15 marked the release of Anjulie’s latest music video, ‘Big Bad World’. “‘Big Bad World’ is a dark nursery rhyme, nodding to the fairytale concept of the wolf,” Anjulie says about the track. “The chorus is sung as a condescending rationalization to the worst kind of person who justifies their bad deeds by burrowing in the womb of ignorance.”
“Navel-gazing narcissism is rewarded in this constantly connected, depersonalized, and performative world,” Anjulie continues. “It’s about turning a blind eye to the horrors of humanity like ecological collapse, terrorism, school shootings, and crippling economic inequality while being distracted by shiny new tech, social media and the incessant gamification of social status.”
The video, directed by Dan Lemoyne, features the artist posted in front of a projection of various landscapes. “Dan created a world of stunning projection-based tableau for me to emote against; a personal existential crisis within a planetary existential crisis. Heavy social commentary hidden inside the levity of a whimsical melody on a bed of cinematic sound design.”
You can watch the video below, and check out more of her music here. If you like what you’ve heard, follow her on Instagram to peep what she’s up to next.